The Ask: Create a compelling brand store and brand story for suncare and skincare brand Cay Skin, founded by fashion model Winnie Harlow.
Within 30 days of launch date we saw:
4% increase in visitors to brand store
+50% increase in sales from brand store
+18% units sold
Unit CVR shift from 26% to 30%
-Click to view Cay Skin brand store homepage.
-Click to view Cay Skin brand story.
