My role in video creation is to provide the on-screen copy and/or creative direction that shape the narrative and visual flow of the video. Some have a lifestyle focus, while others are cut from raw UGC. The videos below exceeded performance goals with 78% or higher video completion rate and 2% or higher click-through rate (average is 0.4% to 0.75%).
Please note that Amazon sponsored brand ads play without sound by default and typically only use text overlay to convey messaging, though sound was incorporated for some.